WebP is an open source image format developed by Google for lossy and lossless compression. It is supported in Chrome, Opera and Android, and it is optimized to enable faster and smaller images on the Web.

Benefits of WebP:

  • It reduces files size compared to other images formats (30% smaller in size compared to PNG and JPEG)
  • It does not deteriorate image quality
  • Any image format can be converted to lossless WebP

WebP helps in reducing the images size without sacrificing quality or shortening the response time of your page, allowing content to reach end-users faster. Additionally, WebP will have a significant impact on your caching space and bandwidth usage.