0 Shares 2844 Views

Black Friday 2018 Stats: Impacts on E-Commerce

Black Friday is becoming one of the most “celebrated” days during the festive season, bringing nearly the same amount of joy to both consumers and brands as Christmas. Well, we can not blame them with the significant impact of this “Crazy Friday” on brand turnovers; and for consumers, discounts are always something to celebrate!

Take a look at our infographic to see the real impacts of Black Friday 2018 in Turkey, with some interesting fact and numbers.

This impact on the industries is as following:

-The highest traffic peak was observed in household appliance, durable goods and consumer electronics categories.

-Automotive and real estate categories haven't created much of a traffic this year

-Luxury home textile category has seen the highest peak with a 575% increase

-Online Jewellery sector has seen a 69% increase in sales.

-The increase rate on children's toys has dropped compared to last year. This category has seen a 110% sales increase this year.

-Metasearch and price listing websites generated  a traffic increase between 1

You may be interested

The Ultimate CDN (Content Delivery Network) Guide
CDN
4514 views
CDN
4514 views

The Ultimate CDN (Content Delivery Network) Guide

Nadia Benslimane - August 3, 2020

The Ultimate CDN Guide- Everything About Content Delivery Network You probably know what CDN (Content Delivery Network) stands for. You may also be aware of its full definition,…

The Essential CDN Glossary
CDN
9267 views
CDN
9267 views

The Essential CDN Glossary

Nadia Benslimane - November 21, 2019

Why Have We Decided To Create a CDN Glossary? Whether you are new to the world of CDN, or have been involved in it for years, there…

How CDN supports the Travel and Hospitality Business
CDN
282 views
CDN
282 views

How CDN supports the Travel and Hospitality Business

Tushar Sonal - July 28, 2021

Travel and Hospitality are making big waves, with people thronging to popular tourist spots in droves as the Covid19 recedes. With this shift towards the online sphere,…

A Story About The Battle of Logging
CDN
290 views
CDN
290 views

A Story About The Battle of Logging

Elif Ak - July 12, 2021

Networking and computing systems generate a deluge of logs in seconds. Analyzing these voluminous logs without human interference plays a crucial role in autonomous management. Just as…

AVIF: All You Need To Know About This New Image File Format
New Features
487 views
New Features
487 views

AVIF: All You Need To Know About This New Image File Format

Nilgün Ünsal - June 25, 2021

AVIF: The New Image Format Today, everyone has thousands of pictures on their phones and computers. In e-commerce or fashion sites, this number reaches up to millions.…

Most from this category