Medianova at DISCOP: Turkey, Middle East and Africa, a growing CDN market
Medianova, the CDN of Turkey, Middle East and Africa, attended the recently concluded fourth edition of DISCOP Istanbul, Eurasia’s premiere TV and online content industry gathering. It was a record-breaking event, as attendee figures rose by 33% from the previous year.
The three-day event which hosted 1048 delegates at the International Convention & Exhibition Center boasted a huge 52% increase of qualified buyers attending DISCOP. Delegates hailed from the Middle East, the Gulf region, Central and Eastern Europe and Central Asia to attend the market for the first time, combining for a total of 67 countries attending.
DISCOP’s success in hosting the international community underlines just how important Turkey is as a content industry hub. For instance, Turkey is now the second largest TV producer in Europe with UK$1 Billion in TV content sales likely this year.
Similarly, smartphones in the Middle East region have doubled to 110 million units, up from 67 million last year. But, the driving force behind that increase is the smartphone’s delivery of data. Qatar has the highest percentage of smartphone penetration of at 75%; UAE close second 73%, followed by Saudi Arabia, Jordan, Egypt.
Turkey taps into this growth. It is strategically positioned: it straddles the region between Middle East, a tremendous emerging market, and Europe with its access to the best of European technology.
In the last five years in Turkey, data traffic volume increased for one company by a factor of 200, which represents a significant leap in growth. The primary engines of that growth: mobile data, fiber data and mobile services.
With 80 million consumers in Turkey, its market offers exciting opportunities as growth continues to explode. Medianova proudly provides the services that make this growth possible, including (among others):
- Static Content Acceleration
- Dynamic Content Acceleration
- Encoding/Transcoding Platform
- Enterprise Video
- Online Video Platform
- Internet Live-streaming Platform
DISCOP Africa will take place November 5-7 at the Sandton Convention Centre in Johannesburg.
Contact us to participate in this exploding market of the content industry.