0 Shares 2250 Views

Four tips to successful video marketing

With the reach of video-based smart phone apps increasing steadily across the consumer base from Europe to the U.S. to China, businesses are looking more and more toward real-time video sharing, or Online Video Platform (OVP), to promote their brand. And why not? Many smartphones the world over now offer video cameras, so a quick video is only a few finger taps away.

Multiscreen Delivery with OVP

Multiscreen Delivery with OVP

If you’re looking to use Online Video Platform this year, here are four tips to get you started:

Think short and sweet
Don’t forget that time is at a premium for your customers. That’s why apps like Vine and Instagram — which allow only a few seconds of sharable video — offer some of the best, quick-hitting enterprise opportunities. If you can tell your story in less than 15 seconds on Instagram, go for it.

Plan for the long-term
Randomized posts don’t have the reach that a set schedule does. Consider drawing up a content schedule and make sure you stick to it. Also, use  the small, quick-hitting posts to tell a larger, longer narrative throughout the year.

Engage your audience
Online Video is a great way to both get your customers to respond to you and to refine your brand for your customers. Are customers having a particularly difficult time with one of your products? Try submitting a quick tutorial on YouTube and on your Video Portal. Want to know what your customers think of something in the news? Post a quick video to Vine asking them.

Intertwine with other social media
An unwatched YouTube video won’t help your business grow. Link your posts from your Twitter, Facebook, Google+ and other social media accounts to generate the highest amount of views.

As Medianova, we are here to help for the digital convergence and video strategies.

For more information: contact us.

You may be interested

Rate Limiting Explained
CDN
137 views
CDN
137 views

Rate Limiting Explained

ulasgursoy - March 8, 2023

Businesses today heavily rely on their web applications to connect with customers, provide services, and generate revenue. But as web applications grow in complexity and connectivity, they…

How to Speed Up Your WordPress Website?
CDN
280 views
CDN
280 views

How to Speed Up Your WordPress Website?

ulasgursoy - January 18, 2023

How to Speed Up Your WordPress Website? Website speed is a major factor when it comes to online success since it affects your search engine rankings as…

2022 Highlights – The Best Stories in Medianova
Press
207 views
Press
207 views

2022 Highlights – The Best Stories in Medianova

ulasgursoy - January 13, 2023

Introducing Medianova Cloud Panel  We are pleased to introduce the newest member of our ecosystem, as part of our effort to improve our software-defined CDN solution. The panel…

Most from this category