Online Music CDN’s Have Huge Impact on the Music Industry
The music industry has been reeling since the start of the 21st century with the advent of online music. From social media to video sources to cdns, online listening has been steadily increasing for the past twelve years. The industry has tried to stay with its traditional methods of selling records but has been left behind. According to a new report by the Next Big Sound, the numbers of online listens and shares and the benefits for artists are elements the music industry can’t ignore.
The Next Big Sound 2012 reports staggering numbers based on online statistics they collected via social media and other CDN channels. These numbers state that certain artists “added close to 100 billion new plays and over 5 billion new fans” in 2012. Those are astounding figures on any count, but are even more remarkable in light of the music industry’s traditional tracking method of record sales.
The report looked at social media sites like Facebook and Twitter as well as video sites like YouTube and other music CDNs to gather their data. It found that artists who promote content online have larger fan bases, higher levels of fan engagement, and greater online consumption than artists who do not publicize online. Not surprisingly, it is independent artists, rather than those signed by labels, who experience the greatest benefits from online music sources. The report found that indie artists sell twice as much as non-indie artists online. This is likely, in part, to the fact that there is more sharing and online listening of music than ever before.
According to the Next Big Sound, a respected data analytics company, the music industry should get on board with music CDNs. They are clearly the wave of the future.
To learn more about cdns and online music, please contact us.
You may be interested
How CDN supports the Travel and Hospitality BusinessTushar Sonal - July 28, 2021
Travel and Hospitality are making big waves, with people thronging to popular tourist spots in droves as the Covid19 recedes. With this shift towards the online sphere,…
AVIF: All You Need To Know About This New Image File FormatNilgün Ünsal - June 25, 2021
AVIF: The New Image Format Today, everyone has thousands of pictures on their phones and computers. In e-commerce or fashion sites, this number reaches up to millions.…