0 Shares 12782 Views

Medianova Launches a New Feature for an Even Faster Internet: Google BBR

What is BBR?

Let’s confess it, everybody likes a high-speed internet. Congestion control algorithms are here to speed up the internet. In this context, Google, well-known for its innovative technological solutions, has recently come up with a way to make internet speeds faster than ever before. This new congestion control algorithm is called Bottleneck Bandwidth and Round-Trip Propagation Time, abbreviated as BBR. After a lot of hard work, we are pleased to announce that Medianova now features BBR as part of its CDN. If you are wondering how it can contribute to your business, it’s time to take a closer look at this algorithm.

BBR alleviates or controls the Transmission Control Protocol (TCP) traffic congestion. Having said that, TCP is a channel that enables the exchange of data through the internet.  BBR aims to optimize how network packets move through servers. It does so by defining new methods for these servers to manage TCP. In other words, loss-based control algorithms take into consideration packet loss indicators to decide when to decrease throughput and they can sometimes overreact in lowering it. In contrast to these, BBR focuses on how fast the network delivers data. Using given pieces of information, BBR can control the amount of data and the speed it moves through TCP at a particular time in a specific network.

This algorithm takes the latest measurements of delivery rates and round-trip time in a network connection which helps in determining the speed of network data delivery. Then it uses this information to create a model containing the connection’s recent highest bandwidth and its least recent round-trip delay. The model sums up the algorithm that manages data delivery, easing TCP congestion. It also enables the distribution of more data in less time and without packet loss, thus resulting in optimum internet speeds. It is different from older loss-based bottleneck control algorithms because it does not detect congestions when they happen, but instead prevents them before they occur.

Advantages of BBR

BBR introduces remarkable improvements for all mobile and desktop users. If we are to name a few of these benefits, this technology brings advantages such as increased network throughput, reduced latency and better quality experience compared to previous congestion control algorithms. YouTube, for instance, had a 4% increase in network throughput thanks to BBR. In addition, BBR was also able to reduce the round-trip time by 33% which signifies quicker responses and reduced delays in applications sensitive to latency such as web browsing, gaming and chat. Furthermore, it was able to provide 11% more mean-time-between rebuffers.

All in all, BBR can deliver an internet experience of superior quality thanks to the benefits arising from the optimal control of TCP traffic. With the BBR feature of Medianova CDN, speed up your internet and start providing a better digital experience to your customers. To learn more about this new technology, contact us now.

You may be interested

The Ultimate CDN (Content Delivery Network) Guide 2022
CDN
4172 views
CDN
4172 views

The Ultimate CDN (Content Delivery Network) Guide 2022

medianova - February 8, 2022

The Ultimate CDN Guide - Everything About Content Delivery Network 2022 You probably know what CDN (Content Delivery Network) stands for. You may also be aware of…

The Essential CDN Glossary
CDN
10476 views
CDN
10476 views

The Essential CDN Glossary

Nadia Benslimane - November 21, 2019

Why Have We Decided To Create a CDN Glossary? Whether you are new to the world of CDN, or have been involved in it for years, there…

Ultimate Video Streaming Checklist for Businesses
Live Streaming
22 views
Live Streaming
22 views

Ultimate Video Streaming Checklist for Businesses

Sıla Saltoğlu - June 16, 2022

Ultimate Streaming Checklist for Businesses Video streaming services have already become part of the modern world. Standard entertainment habits have rapidly evolved with the digital transformation.  As…

API Security in Numbers 2022
security
115 views
security
115 views

API Security in Numbers 2022

Sıla Saltoğlu - May 24, 2022

API Caching Benefits for E-commerce
CDN
191 views
CDN
191 views

API Caching Benefits for E-commerce

Sıla Saltoğlu - May 9, 2022

The Benefits of API Caching for E-commerce In today's digital age, e-commerce is an essential part of many businesses. Whether we're shopping for clothing, electronics, or even…

Most from this category

The Essential CDN Glossary
CDN
10476 views
10476 views

The Essential CDN Glossary

Nadia Benslimane - November 21, 2019
How to Use Webinars to Boost Business Growth
How To
251 views
251 views

How to Use Webinars to Boost Business Growth

Sıla Saltoğlu - April 14, 2022
Enhance Live Streaming with 10 Tips
CDN
289 views
289 views

Enhance Live Streaming with 10 Tips

Sıla Saltoğlu - March 23, 2022
How does Live Commerce Shape E-commerce?
e-commerce
507 views
507 views

How does Live Commerce Shape E-commerce?

Sıla Saltoğlu - March 9, 2022