Why Your Business Needs A Web Acceleration Service?
Web acceleration in the simplest sense is the term that refers to techniques that are used to increase the content delivery speed between the web servers and the clients’ computers. The main purpose of web acceleration is to reduce page load times and since the speed is a vital part of the user experience, web acceleration has many direct and indirect benefits to websites.
Since there are various techniques it’s beneficial to cover some best practices to achieve web acceleration before covering why businesses should take advantage of it.
Best Practices of Web Acceleration Services
Using Proxy Servers for Web Acceleration
Taking advantage of proxy servers is the most widely used methods of web acceleration. Using proxy servers for web acceleration is very similar to taking advantage of a content delivery network. The main point of using proxy servers is to eliminate the geographic distance factor which is a major affecting page load times. In this method, a network of proxy servers is implemented and various content is cached in these servers according to the demand. This way, the content is delivered in a significantly shorter time.
Today CDN networks offer a very advanced form of using a network of proxy servers. The main idea behind a proxy network and a content delivery network is the same but CDN networks that the technique many steps further by implementing advanced hardware optimization, caching and compression methods and technologies.
Moreover, selecting the best location to host CDN servers and putting the right network peerings in place is another challenging but rewarding task.
On top of that, today some CDNs even take advantage of artificial intelligence or machine learning to optimize the caching and distribution of content.
Load Balancing for Web Acceleration
Clients or internet users use many different devices connecting to the internet through various networks that provide various speeds. This means that every single client has their own processing speed and response time. This may lead to the piling up of the requests due to the servers waiting for responses from slower clients which will lead to slower response times for all users. A good way to prevent this and implement more efficient server utilization, a smart load balancing cloud acts as a mediator between the clients and the servers forwarding requests for content to backend servers in a streamlined and efficient manner that maximizes speed and server utilization.
Content Compression for Acceleration
Compressing the content is one of the most common methods of increasing the download performance of web pages. Especially images and videos comprise the bulk of the data between web servers and clients, therefore, the industry is highly focused on video and image compression technologies.
Implementing TLS Encryption
TLS encryption is a new method over SSL. While improving the security that comes naturally with the encryption of the data, TLS also eliminates the bottlenecks which causes higher latencies and underutilization of the servers. Therefore TLS encryption doesn’t only make a website more secure but it also makes it faster.
Benefits of Web Acceleration
Better Search Engine Ranks
While Google’s search algorithm is a mystery in the industry and they have never fully disclosed it so far, everyone knows that it puts heavy emphasis on page speed. It makes sense in multiple regards since it’s a primary factor in user experience.
Search Engine Optimization is a multi-directional and multi-disciplinary process, but accelerating the content delivery speed of a website alone increases its chances of ranking higher in search engine result pages.
It also improves the user experience, therefore page load speed is a vital element of offering a better user experience.
Better Mobile Experience
Mobile devices are the focus of today’s internet environment and when it comes to mobile, minimalism is the keyword. Thus it’s important for any website to have a decent mobile performance to thrive. Increasing mobile performance requires a multi-directional approach much like the SEO too and web acceleration techniques include some of them. Mobile performance of a website, along with desktop performance, is also a factor in SEO rankings thus the efforts that are put on improving the mobile performance pay off.
Decrease the Origin Server Load
We have mentioned that using a network of proxy servers is one of the primary methods of web acceleration. Using web acceleration or a CDN is also a good way to decrease the load on origin servers, especially on the campaign periods such as Black Friday.
Having multiple servers in multiple datacenters is also beneficial in terms of maintenance and security. In case of a crash or an attack, traffic can be rerouted to other servers to ensure the continuity of operations until unavailable servers are fixed.
Medianova CDN service is also a good way of web acceleration. One reason is that our CDN service offers all the best practices of web acceleration. Optimized by AI, Medianova CDN services also offer the highest of internet security technologies, real-time web analytics and the latest content compression technologies. Medianova is also one of the first CDN providers in the globe that offered TLS encryption technology to its clients for free. Overall, Medianova CDN is an inclusive and cost-effective deal that comes with additional privileges.