0 Shares 1533 Views

Why The Screen Size Matters When Consuming News Content

A new study conducted by researchers at the University of Michigan and Texas A&M University reported that consuming news videos on smaller screens reduces our attentiveness and engagement. 

The findings show that the human body witnesses less variability in heart rate and muted changes in sweat when the screen gets smaller.

Although Mobile phones make it easier to access the information anytime and anywhere, regardless, the research reports that news consumption on rather small screens may be less informative and captivating compared to larger screens. 

“We are, to our knowledge, the first to find this effect for news content, and the first to focus on the move from a laptop to the smartphone-size screen. This finding is of some significance given the trend towards news consumption on mobile technology” explained Stuart Soroka, the Michael W. Traugott Collegiate Professor of Communication Studies and Political Science and faculty associate at the Institute for Social Research at U-M.

The two researchers aimed to point out, through the study, that cell phone technology can have both mobilizing and demobilizing effects.

The concretization of the study was built up by displaying a sample of 7 random news stories to the participants, with a variation in subject matter and content.

The news stories were displayed in two types of screens: 13 inches wide and 5 inches wide.

The tracking of the heart rate and skin conductance response during viewing time and their analyses showed that participants had significant reduced reactions and attentiveness to the smaller screen.

 

Source: University of Michigan

 

You may be interested

The Ultimate CDN (Content Delivery Network) Guide
CDN
1758 views
CDN
1758 views

The Ultimate CDN (Content Delivery Network) Guide

Nadia Benslimane - August 3, 2020

The Ultimate CDN Guide- Everything About CDN You probably know what CDN (Content Delivery Network) stands for. You may also be aware of its full definition, but…

The Essential CDN Glossary
CDN
7972 views
CDN
7972 views

The Essential CDN Glossary

Nadia Benslimane - November 21, 2019

Why Have We Decided To Create a CDN Glossary? Whether you are new to the world of CDN, or have been involved in it for years, there…

Lean Approaches In Technology Used By Medianova
How To
110 views
How To
110 views

Lean Approaches In Technology Used By Medianova

Selin Sezer - September 23, 2020

This Is How We Use Lean Approaches In Technology At Medianova Without being aware of the existence of many concepts, we enjoy the comfort these concepts bring…

Effects of the New-Generation Business World on Human Resources
Uncategorized
76 views
Uncategorized
76 views

Effects of the New-Generation Business World on Human Resources

Semra Solak - September 22, 2020

We have been discussing lately how the business processes will be digitalized and due to the pandemic, we have witnessed that a process can digitalize even within…

E-commerce API Caching And Mobile Apps (Why You Need API Caching)
CDN
150 views
CDN
150 views

E-commerce API Caching And Mobile Apps (Why You Need API Caching)

Tushar Sonal - September 18, 2020

E-commerce API Caching And Mobile Apps Nowadays, it is typical for e-commerce platforms to use several different APIs to deliver wide-ranging functionality to their visitors. Application Programming…

Most from this category

The Ultimate CDN (Content Delivery Network) Guide
CDN
1758 views
1758 views

The Ultimate CDN (Content Delivery Network) Guide

Nadia Benslimane - August 3, 2020
The Essential CDN Glossary
CDN
7972 views
7972 views

The Essential CDN Glossary

Nadia Benslimane - November 21, 2019
This is WebP and This How To Use It
CDN
1248 views
1248 views

This is WebP and This How To Use It

Tushar Sonal - August 13, 2020