0 Shares 1375 Views

How will the end of ‘Game Of Thrones’ impact OTT?

You must know at least one person who watches Game Of Thrones and is deeply fond of it and sits every time impatiently waiting for the next episode to come out (if that’s not you of course).

After Winter is Coming and Winter is Here, we are now witnessing a  Winter that is ending, but if that means different things to different people, what does it mean to OTT industry?

With more than 10 million individuals regularly tuning in to watch the program’s live showing instead of watching a recording later on, it has been said that the show’s final eight episodes will be ‘the end of an era of collectively watching—and obsessing over—television’.  There may be some major sporting events in the future, but let’s face it,  it’s inarguable that TV-like viewing is trending toward over-the-top (OTT) systems and mobile video.

However, this doesn’t mean that the end of ‘Game of Thrones’ will be the end of all live viewing, but these viewers will tend to get smaller and smaller and increasingly fragmented.

If there is one thing that goes hand in hand with OTT services attracting millions of households, it is, without doubt, the flexibility it offers of watching a program whenever it fits one’s schedule. While some people prefer to watch their favorite show on a Saturday evening with a Pizza on the side, some others prefer to spend their Sundays in bed consuming a whole episode of their chosen program, while others tend to place their mobile phone or Tab in front of their face while waiting in the line of the log traffic jam on a Monday morning.

The consumer behavior has this character of the unpredictability when it comes to when and how they consume their content when it is not live.

It’s a fragmented consumption landscape that’s going to become even more fragmented as 5G inspires video-enabled, household appliances.

Fragmentation means that different fragments will have different behaviors when it comes to where they prefer to watch a show, in which device, what day and what time. Thus the marketing efforts should move accordingly and at the same pace.  Brands need tech that allows them to measure the efficacy of ads on different channels while keeping in mind the viewer as the final target.

This leads us to the last point: No more ‘GoT fans’ buckets or any other buckets. It will become nearly impossible to put everyone on the same pot and give it a label, instead, we will hear more of ‘mobile GoT fan,” the “laptop GoT fan,” or the “binge all episodes at the end of the season GoT fan”. Ad spending on OTT streaming video will increase 20 percent this year to $2.6 billion, which means that advertisers will need behavioral data more than any time before.

Source- AdAge.

 

You may be interested

The Ultimate CDN (Content Delivery Network) Guide
CDN
2216 views
CDN
2216 views

The Ultimate CDN (Content Delivery Network) Guide

Nadia Benslimane - August 3, 2020

The Ultimate CDN Guide- Everything About CDN You probably know what CDN (Content Delivery Network) stands for. You may also be aware of its full definition, but…

The Essential CDN Glossary
CDN
8163 views
CDN
8163 views

The Essential CDN Glossary

Nadia Benslimane - November 21, 2019

Why Have We Decided To Create a CDN Glossary? Whether you are new to the world of CDN, or have been involved in it for years, there…

Black Friday 2020 and Covid-19: How Is The Game Changing?
e-commerce
233 views
e-commerce
233 views

Black Friday 2020 and Covid-19: How Is The Game Changing?

Tushar Sonal - October 21, 2020

How Is Covid-19 Going To Impact Black Friday 2020? Black Friday is around the corner again. It is a much-awaited festival for shopping enthusiasts and brands chasing…

Coronavirus and OTT: What Is The Current Situation?
CDN
417 views
CDN
417 views

Coronavirus and OTT: What Is The Current Situation?

Tushar Sonal - October 13, 2020

The Repercussions of Coronavirus on OTT Industry The OTT industry has significantly transformed how people have been used to consuming media content. In the 2000s, the explosion…

Introducing Medianova Meet: Our Free Video Conferencing Tool
New Features
675 views
New Features
675 views

Introducing Medianova Meet: Our Free Video Conferencing Tool

Aykut Teker - October 6, 2020

Meet Is A New Free Video Conferencing Tool Launched By Medianova Due to the current pandemic, video conferencing tools are on high-demand. Even though working remotely decimated…

Most from this category