0 Shares 1094 Views

What Consumers Really Want in a Streaming Video Service

In a recent edition of Digital media trends survey, conducted by Deloitte’s Technology, Media & Telecommunications practice, American consumers answered some questions about their own media and entertainment experience. The purpose of the survey was to determine which one among pay TV, streaming video services, streaming music services, and Gaming was the first choice of the consumers.

As we wrote about last time, streaming video services are having the upper hand for the first time in history, but how do consumers choose among hundreds of options?

According to the survey, the main motive behind a choice is exclusivity: a consumer is ready to pay for a streaming video service if it provides him with shows that he can’t find anywhere else.

Nevertheless, these services can’t be always perfect. According to the same survey, when asking the surveyees what frustrate them about it, the 3 recurrent answers were:

When shows are being removed from the streaming services:

The variety of shows can be the main motive for their subscription to a certain provider. When the choices reduce, the value proposition is not the same anymore and the views may have a wandering eye to reaching out to competitors.

When the show is hard to find:

In that case,  the viewer needs multiple subscriptions to be able to watch what they want and that’s not what they signed up for in the first place.

When Data security becomes critical:

Consumers are worried about identity theft and are skeptical about giving away their private data, in the fear of financial loss. That’s why they want to have total control over their data the same way they’re controlling their entertainment experience.

Having too many options is both bliss and hurdle and while video streaming, music streaming, and gaming platforms are more or less new to the market and consumers have the flexibility to select from hundreds of services. It became hard to go a day without them.

In general, consumers admit that they are getting what they want from video streaming services but the effort it takes to get it is frustrating. They want the ability to customize their entertainment experience with a list of options without having to go through the funnel of too many subscriptions, too many ads, too much digging and the threat of their data being misused.

You may be interested

The Ultimate CDN (Content Delivery Network) Guide
CDN
1700 views
CDN
1700 views

The Ultimate CDN (Content Delivery Network) Guide

Nadia Benslimane - August 3, 2020

The Ultimate CDN Guide- Everything About CDN You probably know what CDN (Content Delivery Network) stands for. You may also be aware of its full definition, but…

The Essential CDN Glossary
CDN
7958 views
CDN
7958 views

The Essential CDN Glossary

Nadia Benslimane - November 21, 2019

Why Have We Decided To Create a CDN Glossary? Whether you are new to the world of CDN, or have been involved in it for years, there…

Lean Approaches In Technology Used By Medianova
How To
67 views
How To
67 views

Lean Approaches In Technology Used By Medianova

Selin Sezer - September 23, 2020

This Is How We Use Lean Approaches In Technology At Medianova Without being aware of the existence of many concepts, we enjoy the comfort these concepts bring…

Effects of the New-Generation Business World on Human Resources
Uncategorized
36 views
Uncategorized
36 views

Effects of the New-Generation Business World on Human Resources

Mujde Karakaya - September 22, 2020

We have been discussing lately how the business processes will be digitalized and due to the pandemic, we have witnessed that a process can digitalize even within…

E-commerce API Caching And Mobile Apps (Why You Need API Caching)
CDN
117 views
CDN
117 views

E-commerce API Caching And Mobile Apps (Why You Need API Caching)

Tushar Sonal - September 18, 2020

E-commerce API Caching And Mobile Apps Nowadays, it is typical for e-commerce platforms to use several different APIs to deliver wide-ranging functionality to their visitors. Application Programming…

Most from this category

The Ultimate CDN (Content Delivery Network) Guide
CDN
1700 views
1700 views

The Ultimate CDN (Content Delivery Network) Guide

Nadia Benslimane - August 3, 2020
The Essential CDN Glossary
CDN
7958 views
7958 views

The Essential CDN Glossary

Nadia Benslimane - November 21, 2019
This is WebP and This How To Use It
CDN
1200 views
1200 views

This is WebP and This How To Use It

Tushar Sonal - August 13, 2020