0 Shares 2474 Views

Black Friday 2018 Stats: Impacts on E-Commerce

Black Friday is becoming one of the most “celebrated” days during the festive season, bringing nearly the same amount of joy to both consumers and brands as Christmas. Well, we can not blame them with the significant impact of this “Crazy Friday” on brand turnovers; and for consumers, discounts are always something to celebrate!

Take a look at our infographic to see the real impacts of Black Friday 2018 in Turkey, with some interesting fact and numbers.

This impact on the industries is as following:

-The highest traffic peak was observed in household appliance, durable goods and consumer electronics categories.

-Automotive and real estate categories haven't created much of a traffic this year

-Luxury home textile category has seen the highest peak with a 575% increase

-Online Jewellery sector has seen a 69% increase in sales.

-The increase rate on children's toys has dropped compared to last year. This category has seen a 110% sales increase this year.

-Metasearch and price listing websites generated  a traffic increase between 1

You may be interested

The Ultimate CDN (Content Delivery Network) Guide
CDN
2571 views
CDN
2571 views

The Ultimate CDN (Content Delivery Network) Guide

Nadia Benslimane - August 3, 2020

The Ultimate CDN Guide- Everything About CDN You probably know what CDN (Content Delivery Network) stands for. You may also be aware of its full definition, but…

The Essential CDN Glossary
CDN
8269 views
CDN
8269 views

The Essential CDN Glossary

Nadia Benslimane - November 21, 2019

Why Have We Decided To Create a CDN Glossary? Whether you are new to the world of CDN, or have been involved in it for years, there…

Live Streaming In E-commerce: Could It Be The Future of Retail?
e-commerce
571 views
e-commerce
571 views

Live Streaming In E-commerce: Could It Be The Future of Retail?

Tushar Sonal - November 6, 2020

E-commerce and Live Streaming: Where is the meeting point? Over the past decade, significant disruption has rolled-out transformative changes in retail and e-commerce. An interesting example is…

Black Friday 2020 and Covid-19: How Is The Game Changing?
e-commerce
1136 views1
e-commerce
1136 views1

Black Friday 2020 and Covid-19: How Is The Game Changing?

Tushar Sonal - October 21, 2020

How Is Covid-19 Going To Impact Black Friday 2020? Black Friday is around the corner again. It is a much-awaited festival for shopping enthusiasts and brands chasing…

Coronavirus and OTT: What Is The Current Situation?
CDN
990 views
CDN
990 views

Coronavirus and OTT: What Is The Current Situation?

Tushar Sonal - October 13, 2020

The Repercussions of Coronavirus on OTT Industry The OTT industry has significantly transformed how people have been used to consuming media content. In the 2000s, the explosion…

Most from this category