How Site Performance Can Impact Conversion Rates

How Site Performance Can Impact Conversion Rates

You site performance matters. With the Festive season around the corner with Black Friday, Cyber Monday, Christmas and Valentine’s Day (yes, all these not-so-official-holidays also deserve to be celebrated by the brands and consumers!); you need to make sure that your web&mobile sites performance is on top. It wouldn’t be so festive when your customers are dealing with slow page loads and outages when your competitors are breaking sales records!

If you think a slow page loading problem doesn’t matter so much, we suggest you to take a look at our infographic.

To sum it up, here is why website performance is crucial for your company:

-46% of website visitors would not return to a slow website.

-You Have 3 SECONDS: Visitors will leave an e-commerce website after waiting for 3 seconds for a page to load.

-You Have Maximum 5 SECONDS: 74% of mobile users will leave after waiting 5 seconds for a mobile site to load.

-53% of mobile website visitors will leave if a webpage doesn’t load within 3 seconds.

-A 500ms connection speed delay increases frustration up to 26% and causes 8% decrease in engagement

-8% of website visitors would not return to a slow performing site.

-46% of the users will tell their friends and family about their experience.

-44% are more likely to develop a negative perception of your brand

-In fact, a 1-second speed improvement to the Amazon Website increased the conversion rate by 2%

For more stats, download the Infographic.