Hybrid CDN: Notes from London Streaming Forum

Last week I was one of the speakers at the Streaming Forum in London where we talked about Hybrid CDN.

I would like to share my thoughts about where the streaming is headed.

OTT is getting critical

It is now an undisputable trend that users are moving towards digital services in their entertainment time span. This is a fact that people are watching less linear TV and more on-demand services.

OTT companies stated that their biggest success factor is making sure to match the broadcast quality in their streaming services.

Although I agree this challenge exists, I also think that there are available solutions.

Multi CDN + Your Private CDN is the key

OTT companies, especially the ones with a large content library, need to move more into Multi CDN structures and load balance based on performance. Most can say that they already do Multi CDN, but my response is maybe not enough.

Couple years ago, Multi CDN strategy meant partnering with 2 or 3 global and well-known CDNs. But now there are new patented technologies enabling, application level, performance-based load balancing possible. Today Multi CDN strategy means adding 2-3 cloud CDN to the mix and let them compete for performance.

After the strong cloud CDN vendors for each geography and a good “Real User” performance-based load balancing is in place, the next step is to integrate managed Private CDN and let it run together with cloud CDNs.

This solution called Hybrid CDN;
Namely mixing Private CDN nodes (dedicated hardware, customized cache based on your content and targeting your users on the edge) with multiple Cloud CDNs.

According to Gartner’s latest report, the biggest challenge for OTT players is still monetization and making profits. Gartner also suggests Frugality, i.e. don’t overspend in technology and keep the dollars for the growth of the service itself.

I say this is very true.
Most companies, even Netflix, are still losing a huge amount of money and the bottom line is still red. Since Private CDN licenses are not priced based per TB consumed, it helps the bottom line. So new financial models are available on the market to lower the cost of delivery.

Second, Experience from our large OTT customers like StarzPlay tells us that diverse content base needs customized origin platforms and cache sizes. Cloud CDN infrastructures are not designed for large content libraries. They are designed for popular content. Therefore the solution needs to make sure that the whole library is cached on the edge. This improves the performance of the service and reduces churn.

Last, OTT Companies should also remember that large CDN providers can be disrupted as well.
A large global CDN provider recently announced that they were laying off about 400 employees from the media division and mostly from the R&D team. This tells me that the visionary OTT companies are now realizing the “brand name” CDN era is being history.

Now it is the time to reconsider the brand name and look for agility, flexibility, and solutions based on modern CDN software.

If you need more data and case studies, please note that we are here to help.
Please contact Medianova Team available at https://www.medianova.com/contact-us/

Happy streaming

Serkan Sevim, CEO
Medianova

 

You may be interested

The Essential CDN Glossary
CDN
5871 views
CDN
5871 views

The Essential CDN Glossary

Nadia Benslimane - November 21, 2019

Why Have We Decided To Create a CDN Glossary? Whether you are new to the world of CDN, or have been involved in it for years, there…

A Cheat Sheet To Delivering A High Streaming QoE
How To
78 views
How To
78 views

A Cheat Sheet To Delivering A High Streaming QoE

Nadia Benslimane - March 31, 2020

Free Download: A Cheat Sheet For A High Streaming QoE As we have mentioned in a previous article, we can't help but notice how OTT subscription services…

Laravel Migration Operations and Common Errors
Software Learning Center
132 views1
Software Learning Center
132 views1

Laravel Migration Operations and Common Errors

Tolga Karabulut - March 30, 2020

Common Errors Related To Laravel Migration This week, I will talk to you about migration with Laravel and some common Laravel migration errors. But first, what is…

The Impact Of Coronavirus On The Streaming Industry
OTT
1801 views
OTT
1801 views

The Impact Of Coronavirus On The Streaming Industry

Tushar Sonal - March 23, 2020

How Is Coronavirus Affecting The Streaming Industry? The unprecedented public health crisis, that the coronavirus outbreak is, has been declared a pandemic by WHO, on March 11.…

Most from this category

The Essential CDN Glossary
CDN
5871 views
5871 views

The Essential CDN Glossary

Nadia Benslimane - November 21, 2019
Shared vs Private SSL: What Is Best For You?
How To
533 views
533 views

Shared vs Private SSL: What Is Best For You?

Nadia Benslimane - March 11, 2020
What On Earth is Edge Intelligence?
Tech News
869 views
869 views

What On Earth is Edge Intelligence?

Tushar Sonal - February 28, 2020