Learn How Internet Live Streaming Affects Your Marketing Strategies

3 Reasons Your Marketing Strategy Should Include Internet Live Streaming

There is no denying that live streaming is becoming one of the reigning methods of content dissemination. Not only is it one of the more effective ways of really engaging with audiences, but it is also far more interactive than other methods of digital marketing.

Live streams are becoming an increasingly large feature of digital marketing, and this trend will likely continue in 2018. Here are just a few reasons why internet live streaming should be a core part of your marketing strategy:

1) Extremely cost-efficient

The biggest benefit associated with internet live streaming is that it is a low-cost option that drives results. Live streaming can be as simple as hosting a session in the office and is scalable for a number of audiences and different platforms. Delivering content has never been easier, or low-cost than when live streaming.

2) Gives your brand an edge

Live streaming is a great way to deliver engaging content while ensuring that you are building trust with your audience. It gives your brand an edge over other businesses since target audiences are able to engage with you directly. Your content has a more involved audience than ever before, and if you provide the right level of information, you can continue to build trust and loyalty within this audience for a better brand.

3) Real-time engagement

Compared to other options, live streaming is one of the only ways to really gauge real-time engagement and whether your content is effective. It provides audiences with an incentive to view your content and it will give you actionable insights on what is delivering, and what needs improvement. Use the data gleaned from live streams to better understand your audience, and how your marketing strategy can evolve over time.

To learn more about internet live streaming and how it can be a powerful marketing tool for your business, please contact us.

You may be interested

The Essential CDN Glossary
CDN
7437 views
CDN
7437 views

The Essential CDN Glossary

Nadia Benslimane - November 21, 2019

Why Have We Decided To Create a CDN Glossary? Whether you are new to the world of CDN, or have been involved in it for years, there…

Agile Approach To The Competitive Analysis: VRIO-A
New Features
115 views
New Features
115 views

Agile Approach To The Competitive Analysis: VRIO-A

Mesut Mutlu - July 8, 2020

What is VRIO-A? According to research conducted by Statista in 2018, the number of e-commerce websites in France is regularly increasing. The graph below shows that every…

What’s The Relationship Between CDN Content-as-a-service ?
CDN
1118 views
CDN
1118 views

What’s The Relationship Between CDN Content-as-a-service ?

Tushar Sonal - June 12, 2020

The Relationship Between CDN and Content-as-a-service What is the Content as a service? The Content as a Service (CaaS) or Managed Content as a Service (MCaaS) is…

Webinar Recap- The State Of Private CDN In 2020
CDN
659 views
CDN
659 views

Webinar Recap- The State Of Private CDN In 2020

Tushar Sonal - June 9, 2020

Introducing - Our Webinar Hosts Dan Rayburn - Streaming Industry Expert, Conference Chairman at NAB summit Serkan Sevim - CEO, Medianova We are going to discuss the…

Most from this category

The Essential CDN Glossary
CDN
7437 views
7437 views

The Essential CDN Glossary

Nadia Benslimane - November 21, 2019
Bandwidth Usage Forecast with Machine Learning
CDN
1412 views
1412 views

Bandwidth Usage Forecast with Machine Learning

Ahmet Haydar Ornek - May 13, 2020