When I was on my twenties, I was deeply impressed by Bill Gates’s Book, “Business @The Speed of Thought”. At the time, he was talking about the internet and its impact on doing business.
It is safe to say that today we are “Living” @ The speed of Thought.
We watch videos online, we listen to music, we play games, we shop online, we book hotels, and we use many apps using internet at the background.
To enable faster way of living, CDN (Content Delivery Network) Companies work day and night to enable faster internet by using compression algorithms, by using machine learning, by hardware optimizations, by caching and by using smart routing and load balancing.
This is no simple task and definitely needs support from the telecom operators.
As you can read in this news article of the Capacity Middle East panel of last week, I personally covered this topic. But now, I would like to highlight some more points.
“First, local users needs to be served from local servers”
As Medianova, we do this in Turkey for many years. Riot Games’ League of Legends is played more due to faster downloads. Turkcell’s music service “Fizy” just passed Spotify which is still streamed from Europe. Fox and Bloomberg are watched more and have more advertising spots. E-commerce companies like Trendyol, Hepsiburada, Gittigidiyor (EBAY), Morhipo have much faster load times and more organic SEO traffic.
All this is done with Medianova CDN Platform and integrations to operators like Turk Telekom, Turkcell, Vodafone and Turk.net
You may be interested
Live Streaming In E-commerce: Could It Be The Future of Retail?Tushar Sonal - November 6, 2020
E-commerce and Live Streaming: Where is the meeting point? Over the past decade, significant disruption has rolled-out transformative changes in retail and e-commerce. An interesting example is…
Black Friday 2020 and Covid-19: How Is The Game Changing?Tushar Sonal - October 21, 2020
How Is Covid-19 Going To Impact Black Friday 2020? Black Friday is around the corner again. It is a much-awaited festival for shopping enthusiasts and brands chasing…
Coronavirus and OTT: What Is The Current Situation?Tushar Sonal - October 13, 2020
The Repercussions of Coronavirus on OTT Industry The OTT industry has significantly transformed how people have been used to consuming media content. In the 2000s, the explosion…