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Have you ever wondered how that two-hour video is made available to you over the Internet? The Internet is a marvelous tool that has connected billions of people around the world with the information that they seek, quickly and inexpensively. Digital content streaming is something that has really come into heavy use in the last decade or so, and it is all made possible by digital content encoding.

Encoding is a method by which digital content, generally media of some sort, is compressed to a more manageable size. That is how it is possible to get all of the information that is contained on a Blu Ray disc into a format that you are able to watch on your smart phone screen. Without encoding, it would be nearly impossible for individuals to view digital media on their computers, much less their smart phones.

There are a number of different encoding methods and their use varies depending on the type of media and how that media is to be delivered. But they all have one thing in common: they convert the digital media content into a format that is easily streamed over either the Internet or through a cellular network. By encoding digital content, the content provider is able to reduce the size of the data files that are transmitted so that the end-user is not left with a large bill for their Internet connection, or, in the case of most smart phone data plans, cut off or have their connection speed dropped.

Medianova is the largest content delivery network in the Middle East, and we have experience when it comes to encoding your content for delivery over the Internet or to smartphones. If you are interested in how we are able to encode your content to be delivered to your customers, please contact us and we will be happy to work with you on your digital content encoding and delivery.

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