Four tips to successful video marketing

Four tips to successful video marketing

With the reach of video-based smart phone apps increasing steadily across the consumer base from Europe to the U.S. to China, businesses are looking more and more toward real-time video sharing, or Online Video Platform (OVP), to promote their brand. And why not? Many smartphones the world over now offer video cameras, so a quick video is only a few finger taps away.

Multiscreen Delivery with OVP

Multiscreen Delivery with OVP

If you’re looking to use Online Video Platform this year, here are four tips to get you started:

Think short and sweet
Don’t forget that time is at a premium for your customers. That’s why apps like Vine and Instagram — which allow only a few seconds of sharable video — offer some of the best, quick-hitting enterprise opportunities. If you can tell your story in less than 15 seconds on Instagram, go for it.

Plan for the long-term
Randomized posts don’t have the reach that a set schedule does. Consider drawing up a content schedule and make sure you stick to it. Also, use  the small, quick-hitting posts to tell a larger, longer narrative throughout the year.

Engage your audience
Online Video is a great way to both get your customers to respond to you and to refine your brand for your customers. Are customers having a particularly difficult time with one of your products? Try submitting a quick tutorial on YouTube and on your Video Portal. Want to know what your customers think of something in the news? Post a quick video to Vine asking them.

Intertwine with other social media
An unwatched YouTube video won’t help your business grow. Link your posts from your Twitter, Facebook, Google+ and other social media accounts to generate the highest amount of views.

As Medianova, we are here to help for the digital convergence and video strategies.

For more information: contact us.

You may be interested

The Essential CDN Glossary
CDN
1480 views
CDN
1480 views

The Essential CDN Glossary

Nadia Benslimane - November 21, 2019

The Essential CDN Glossary Why Have We Decided To Create a CDN Glossary? Whether you are new to the world of CDN, or have been involved in…

The Undeniable Benefits of WebP
Uncategorized
865 views
Uncategorized
865 views

The Undeniable Benefits of WebP

Tushar Sonal - November 28, 2019

The Undeniable Benefits of WebP Content is king of online marketing, and useful content with accompanying images has become the go-to online strategy for online businesses today. …

Google Considering “Public Badge Of Shame” For Slow Websites.
CDN
822 views
CDN
822 views

Google Considering “Public Badge Of Shame” For Slow Websites.

Tushar Sonal - November 25, 2019

Google Considering Public Badge Of Shame For Slow Websites. Let's face it - nobody loves slow websites. For your online business, it can lead to unhappy and…

Most from this category