How a Content Delivery Network can Help with Your Live Event Marketing

Bosphorus Cup 2014

Bosphorus Cup 2014

Live event marketing is one of the most important components of digital marketing. It allows businesses to establish a brand identity in front of a large audience.

When hosting a live event, you’re completely in charge of your brand image. You can plan the event in advance to ensure that you’re presenting your brand exactly how you want to.

A recent Marketing Profs article talks about live event marketing and webinars. The article includes the results of a survey that asked marketers why they host live events. The following list shows the most popular answers in descending order:

  • Lead Generation
  • Brand-building
  • Customer Engagement
  • Demand Generation
  • Customer Education and Training
  • Customer Up-selling
  • Community-building

But while many businesses would like to host live events to improve their marketing efforts, they don’t have the technical capabilities to do so. The most common problem is that their network doesn’t have adequate bandwith to host live videos.

Besides investing in their network infrastructure, businesses have another option: having a content delivery network host their live videos. When businesses use a content delivery network, they don’t have to worry about having enough bandwith for live event marketing. The content delivery network takes care of all that for them.

So not only are businesses able to host live events on their website, their network bandwith is also free to support other operations. This is a cost-effective alternative to investing in the company’s infrastructure.

In order to establish a brand identity, many marketers incorporate live event marketing into their strategies. To do this successfully, however, their network must be capable of hosting live video. Since most businesses can’t fulfill this requirement, they outsource the service to a content delivery network that is capable of hosting their video for them.

To talk more about the services provided by a content delivery network, or anything else, please contact us.

You may be interested

How Time To First Byte (TTFB) Impacts Your Site’s Performance
CDN
727 views
CDN
727 views

How Time To First Byte (TTFB) Impacts Your Site’s Performance

Nadia Benslimane - August 6, 2019

How Time To First Byte (TTFB) Impacts Your Site's Performance Let's all agree that your website speed can be subject to many factors. While it's hard to…

Medianova Recognized in Gartner’s 2019 Market Guide for CDN Services
CDN
625 views
CDN
625 views

Medianova Recognized in Gartner’s 2019 Market Guide for CDN Services

Mujde Karakaya - August 1, 2019

Medianova Recognized in Gartner’s 2019 Market Guide for CDN Services We did it again! We are delighted to announce that we have been mentioned in Gartner’s 2019…

Why The Screen Size Matters When Consuming News Content
Tech News
490 views
Tech News
490 views

Why The Screen Size Matters When Consuming News Content

Nadia Benslimane - July 30, 2019

Why The Screen Size Matters When Consuming News Content A new study conducted by researchers at the University of Michigan and Texas A&M University reported that consuming…

Most from this category