0 Shares 1273 Views

The Rapidly Changing Online Landscape of Turkey

The internet landscape of Turkey is changing faster than perhaps that of any country. It has reached a point in which roughly 60% of the population has internet access. This is a larger percentage than other growing economies such as China, India, Russia, and Brazil. Though many of these countries have larger populations, Turkey still has more engagement. In fact though the United States has the second most internet users behind China, and the U.S. penetration rate is 74% overall, Turkey still edges it out just slightly in terms of the average hours of engagement per visitor per month. It engagement rate is higher than that of other extremely connected countries such as the U.K. and France.

Between 2009 and 2010, the total unique visitors from Turkey grew by 15%, while the average daily visitors grew by 24%. What is also a very good sign for growth is that the younger, generally male demographic (ages 15-35) has been the primary adopter, meaning that internet penetration has room to grow. Also, Turkey holds the highest penetration in 6 out of 8 key categories: Search, conventional media, multimedia, news, games, and sports. Quite notably, Turkey’s penetration percentage for multimedia was 79%, a full 3 percentage points ahead of the U.K.

On the topic of online video, Turkey is sixth overall in the world, but ahead of Italy, Mexico, Brazil, and South Korea. The difference in average videos viewed by user per month between Turkey and the U.S., which holds the top spot, is only approximately 70 videos.

With this incredible demand for online interaction and media, Medianova, the trusted content delivery network of Turkey, the Middle East, and Africa, is at the forefront of change

You may be interested

The Ultimate CDN (Content Delivery Network) Guide
CDN
1713 views
CDN
1713 views

The Ultimate CDN (Content Delivery Network) Guide

Nadia Benslimane - August 3, 2020

The Ultimate CDN Guide- Everything About CDN You probably know what CDN (Content Delivery Network) stands for. You may also be aware of its full definition, but…

The Essential CDN Glossary
CDN
7961 views
CDN
7961 views

The Essential CDN Glossary

Nadia Benslimane - November 21, 2019

Why Have We Decided To Create a CDN Glossary? Whether you are new to the world of CDN, or have been involved in it for years, there…

Lean Approaches In Technology Used By Medianova
How To
77 views
How To
77 views

Lean Approaches In Technology Used By Medianova

Selin Sezer - September 23, 2020

This Is How We Use Lean Approaches In Technology At Medianova Without being aware of the existence of many concepts, we enjoy the comfort these concepts bring…

Effects of the New-Generation Business World on Human Resources
Uncategorized
40 views
Uncategorized
40 views

Effects of the New-Generation Business World on Human Resources

Mujde Karakaya - September 22, 2020

We have been discussing lately how the business processes will be digitalized and due to the pandemic, we have witnessed that a process can digitalize even within…

E-commerce API Caching And Mobile Apps (Why You Need API Caching)
CDN
121 views
CDN
121 views

E-commerce API Caching And Mobile Apps (Why You Need API Caching)

Tushar Sonal - September 18, 2020

E-commerce API Caching And Mobile Apps Nowadays, it is typical for e-commerce platforms to use several different APIs to deliver wide-ranging functionality to their visitors. Application Programming…

Most from this category

The Ultimate CDN (Content Delivery Network) Guide
CDN
1713 views
1713 views

The Ultimate CDN (Content Delivery Network) Guide

Nadia Benslimane - August 3, 2020
The Essential CDN Glossary
CDN
7961 views
7961 views

The Essential CDN Glossary

Nadia Benslimane - November 21, 2019
This is WebP and This How To Use It
CDN
1210 views
1210 views

This is WebP and This How To Use It

Tushar Sonal - August 13, 2020