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As it becomes easier and easier to produce a professional-looking video or video blog, companies around the world have more options when it comes to producing engaging content that their customers will love. There are numerous reasons to take advantage of modern video technology. Videos are engaging, easy to understand for all audiences, and easy to share. Using videos as part of your marketing strategy, or as part of your product itself, is a great way to reach out to customers.

However, the medium of video does not come without its challenges. Video encoding is one of these challenges, and meeting it can take a lot of time and resources that might be better used elsewhere. Proper encoding, while it can be a lot of work, is essential to making sure that your video can be delivered to your customers. Fortunately, a well-designed video encoding platform can do much of the work of encoding for you. 

A good video encoding platform must have a few key features. It must be monitored, it must be flexible to your video content needs, and it must have the capability to do quality control on the content that is produced. To ensure the best experience for you and your customers, make sure your encoding platform is up to standard!

Monitoring is important because it ensures the most uptime possible for the encoding platform. Active monitoring is crucial to catching port failure before it happens and causes downtime. Integrated technologies, like those used by Medianova, can monitor the encoding process at all levels and ensure maximum uptime.

Flexibility is important because everybody produces different video content. Some producers put out a weekly installment of video content, while others are producing a live TV or radio program that needs to be streamed constantly. The right encoding platform for you will allow you to produce both kinds of content with ease.

Quality control is important because it ensures that your encoding platform doesn’t have a negative impact on your content. A reputable encoding platform like Medianova will watch or listen to your content as it is being encoded. This way, embarrassing errors are caught and corrected early. 

Whether you are using video content as a way to advertise your product, a way to boost your customer support, or as your product itself, a good video encoding platform is crucial to your company’s success. Medianova is the premier video encoding service for Turkey, the Middle East, and Africa. Feel free to contact us and find out more about the tech services we offer.

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